Public Figure is an exploration of our society’s increasing obsession with social media. The insightful documentation of social media use and addiction invites the viewer to question if what we see online is reality or complete delusion. As it closely examines the addcitive tendencies caused by social media, the film follows the lives of our established Instagram influencers around the globe. Beginning in New York and continuing through Los Angeles, Toronto, Vancouver, and South Africa. Throughout our travels our influencers show us how they’ve transformed their lives into enterprises, while voicing their concerns on the addiction. Clinical psychologists and counselors inform us about the short and long term effects of social media. While some use their social media success to inspire, promote a cause, or market their business. Public Figure allows us to reflect on our personal social media use, while questioning how our society percieves reality.